Pam Dyer, who wrote the first article, compiled a list of applications that Twitter users can employ to see if their tweets are reaching the target audience or encouraging them to buy certain products. Some of the apps seemed like they might be a little bit more useful than others, specifically because they all have different aims. Here is a list of what I thought to be the most important features within those apps.
- Link popularity (Twazzup): Measures the number of retweets of a certain link in the Twitter-verse
- Following mentions of certain brands (TweetBuzzer): This app reveals which brands are the current most discussed on Twitter. Even if it is not your own, the real purpose in using this app is that you have the possibility of researching those brands and mimicking their Twitter campaigns to improve your own.
- Revealing the effects of specific tweets (TweetEffect): According to Dyer, TweetEffect can show which tweets caused users to jump ship and which tweets brought in followers.
- Using graphs to present the data (Twitter Analyzer): Users of Google Analytics will like this app, as they work in a similar manner. Twitter Analyzer shows how many of your followers are currently online, who retweets your messages, what people are writing about you, Twitter following stats and your own tweeting habits.
- Following the most popular links (Twitturly): Similar to what Twazzup can do, Twitturly gives a vote to a URL every time that it is posted. The tweets with the most votes make it into their daily Top100.
- Seeing interactions about your company (Spy): In a semi-lurking manner, Spy will show conversations that mention your product. That could allow for companies to see specific examples of praises and complaints concerning their products or services.
- Keeping track of keywords (TwiBuzz): Like following links, TwiBuzz lets users see how certain words from a list are being used on Twitter.
And then there is Trendly, the Twitter-owned app. The chief feature that I was interested in was the ability to see the positive and negative effects of certain tweets, just like in TweetEffects. The dashboard has numbers, graphs and charts and seems to be useful for monitoring all kinds of activity.
There are a lot of apps out there for tweeters who want to keep an eye on the effects of their tweets, so make sure to check out Dyer’s list and do some research to find the app or combination that works best for you.
Check out my twitter: christi_cowan