The following is information regarding the pilot study I did for my thesis. Think of it as a peek into the kind of neat information I’m going to have once I’ve finished the major survey and analysis.
- Using John Dimmick’s Niche Gratification Theory, the study analyzes motivations and expectations for using print books versus digital books.
Why you should care:
- The number of adults who owned an e-reader or tablet nearly doubled between mid-December 2011 and early January 2012.
- In 2011, Barnes & Noble introduced the Nook Tablet, Amazon released the Kindle Fire, and Apple unveiled the iPad 2.
How I got started:
- I conducted interviews with salesmen and with users of the devices. That information helped me develop a survey.
- 42 people completed the survey.
- The most popular device was the iPad 2.
- About 70 percent (31 respondents) said that they prefer print books, and 61 percent said that they purchase more print books than digital books.
- Nearly 80 percent of respondents reported that they are buying more books in general since owning e-readers and tablets.
- Respondents like print books’ sharing capacity and realness, while they enjoyed the portability, cost and convenience of digital books.
- Improve the survey based on suggestions and observations
- Distribute the survey
- Analyze the results
- Use results for future jobs