About my thesis: a pilot study

The following is information regarding the pilot study I did for my thesis. Think of it as a peek into the kind of neat information I’m going to have once I’ve finished the major survey and analysis.

The basis:

  • Using John Dimmick’s Niche Gratification Theory, the study analyzes motivations and expectations for using print books versus digital books.

Why you should care:

  • The number of adults who owned an e-reader or tablet nearly doubled between mid-December 2011 and early January 2012.
  • In 2011, Barnes & Noble introduced the Nook Tablet, Amazon released the Kindle Fire, and Apple unveiled the iPad 2.

How I got started:

  • I conducted interviews with salesmen and with users of the devices. That information helped me develop a survey.

Key findings:

  • 42 people completed the survey.
  • The most popular device was the iPad 2.
  • About 70 percent (31 respondents) said that they prefer print books, and 61 percent said that they purchase more print books than digital books.
  • Nearly 80 percent of respondents reported that they are buying more books in general since owning e-readers and tablets.
  • Respondents like print books’ sharing capacity and realness, while they enjoyed the portability, cost and convenience of digital books.

What’s next:

  • Improve the survey based on suggestions and observations
  • Distribute the survey
  • Analyze the results
  • Use results for future jobs

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